Therapy Access Screening
Does your product find acceptance in clinical practice?
The Therapy Access Screening evaluates your therapy from the perspective of those who use it. You learn where you differentiate yourselves from the competition and where resistance arises in clinical practice. In 3 weeks, with minimal effort on your part.
» Study data is available for the efficacy and safety of your product. However, what happens in clinical practice when your therapy arrives there is not covered in any study. «
Whether personnel are needed but not available.
Whether an additional process step is introduced that no one planned for.
Whether your therapy relieves or further burdens the ward, and how the therapy financially impacts the clinic budget.
Precisely this, as well as the medical data, determines whether it is used.
Our Framework
Six dimensions that determine usage.
The Therapy Access Screening systematically evaluates how product characteristics affect the healthcare provider’s care reality and where relevant advantages or hurdles exist compared to the standard of care or competitors.
The Central Output
Your differentiation at a glance
The Therapy Access Differentiation Radar shows where a therapy offers advantages from the perspective of the healthcare provider and where disadvantages exist.
From this, we derive concrete hypotheses regarding relevant differentiation potentials and possible hurdles for application in care practice.
Your Strategic Added Value
What your Brand Team gains from it.
The Therapy Access Screening reveals which aspects of real-world application can be relevant for differentiation and adoption, and where this leads to concrete questions for Brand Strategy, Launch Planning, and Market Access.
Sharpen Differentiation
Identify Adoption Hurdles Early
Set Priorities
The Methodology
Sound Analysis, Clear Evaluation
Therapy Access Screening
In 3 weeks
from €9,990/CHF
The fast reality check for your product.
Product Snapshot
Assessment across the 6 dimensions
Clear hypotheses on your Barriers & Drivers
Ideal before the brand plan or advisory board
Let’s talk
Where is a closer look worthwhile?
Initial hypotheses in the conversation.
Full screening in 3 weeks.
